MAÏMA
African flavours with
a Parisian twist.

Fields

Identity Design and Packaging.

Assignment

MAÏMA is a refreshing and energizing beverage that follows African traditions around hibiscus flower tea. MAÏMA is created for the European market, inspired by the gracious café life style from Paris.

Our assignment was to create the identity and packaging for this new beverage having an ethnical African aspect with an elegant appearance.

The logo is geometrical, inspired by African patterns with simple triangle forms, while the bottle glass is slim and elegant, transparent to let the burgundy red colour of the beverage show trough, with a delicate and organic illustration of the hibiscus flower branches printed in red.