ITÁLIA ALCOHOLIC ICE CREAM
A Dancing Packaging

Branding, Packaging, Interface design

Itália is a Brazilian ice cream brand that has launched a new line of alcoholic ice creams: Caipirinha and Batida de Coco.

Caipirinha is a Brazilian drink that was made into an ice cream bar. The idea to promote this product is a party mood, creating an association of the drink with fun moments, Samba and Carnival. Studio Fernanda Schmidt made a deep visual research into the samba environment, bringing both contemporary elements and traditional elements found in paintings and illustrations form the fifties and sixties Carnival in Rio. Famous dancers movements were analysed to bring grace and rhythm to the illustrations, typical samba gestures were depicted by the watercolour illustrations while warm colors were applied to highlight the sensuous feeling of a samba party.

The inspiration for the Coconut Cocktail packaging is taken from Brazilian folk dance called Capoeira, which is widely played in the North areas of Brazil, where the Coconut Cocktail is very popular. Watercolor illustrations of guys playing Capoeira are used for the background of the ice cream bar, the fluid trace of watercolour helps connecting the consumer with the warm tropical night scene.

Caipirinha_01Caipirinha_01
Caipirinha_02Caipirinha_02
Caipirinha_03Caipirinha_03
Caipirinha_04Caipirinha_04
Caipirinha_05Caipirinha_05
Batida_01Batida_01
Batida_02Batida_02
Batida_03Batida_03
Batida_04Batida_04
Batida_05_BBatida_05_B
Batida_06Batida_06